Contributors Fundamental Analysis Australian Retail Sales Soften Again

Australian Retail Sales Soften Again

Apr sales: –0.1%mth, 2.8%yr (mkt f/c 0.2%). Holiday disruptions a factor? But detail suggests wealth effect drag intensifying.

The April retail update came in weaker than expected, sales dipping 0.1% in the month compared to consensus forecasts of a 0.2% gain. Annual growth slowed to 2.8%yr, the slowest pace since mid 2018.

The timing of public holidays may have been a factor in April, with Easter falling in the month this year and the ANZAC day public holiday a week later encouraging many to take leave. While the ABS tries to adjust for these shifting seasonal effects, there may have been more of a dampening effect compared to previous years.

That said, both the sub-category and state detail in April point to wealth effect spillovers from the Sydney and Melbourne led housing market corrections weighing on sales. In particular, household goods retail sales – a bellwether for discretionary ‘durables’ spending – fell 0.9% in the month and NSW and Vic both recorded more pronounced 0.4% declines.

The remaining sub-category detail shows a 0.2% gain in the large basic food retail category and more mixed results elsewhere – clothing down 1.2%mth and cafes & restaurants down 0.7%mth but both coming off sold gains in March; and department stores up 1.8%mth and ‘other retailing’ up 0.8%mth but both coming off declines last month. Needless to say it pays to look through the monthly volatility.

Looking at sales across the major states: NSW –0.4%mth, +1.2%yr; Vic –0.4%mth, +3.7%yr; Qld +0.7%mth, +6.0%yr; SA +0.6%mth, +0.5%yr; and WA +0.1%mth, +2.6%yr.

Looking by channel, online sales look to have posted a reasonably solid 1.1% gain in the April month, although the annual pace of growth in this segment continues to slow.

The breakdown by retailer size shows weakness concentrated amongst small retailers, sales in the segment down 0.9%mth. Large non-food retailers saw a flat result while large food retailers recorded a 0.6% gain.

Overall the April retail update is clearly on the soft side, marking a weak start to the June quarter and with some worrying signs that wealth effect drags may be intensifying.

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